
My logo is based on a business I want to create styling people for their day to day wear or important events like prom or weddings just to name a few. Originally I decided to go with just text because I knew I wanted to make it gradient or neon and I feel like adding images would make it too busy. I decided on styles by T because it was catchy and easy to remember and I feel like the best logos are just that. I decided that I wanted to add an image because it was boring with just text and I wanted to make my text a regular color and the hanger gradient. I decided on gradient because it was eye-catching which is what I intend to do with the people I style. I think this gradient effect shows that clearly. For my process, I started with making the hanger. I got a hanger picture from google and outlined it with the pen tool. To make this easier I just did one half of the hanger and transformed and copied the other half 90 degrees. I also decided to keep the other gradient I had created for the words styled by t. To do the I clicked the hanged and the eyedropper tool and clicked the old logo and the gradient copied onto my hanger. After this, I clicked the text tool and went to the font to pick a new one. I knew I wanted my final font to be easy to ready but not basic so I decided on the font Snell Roundhand. To make my design more cohesive I made the word the same color as the top of the hanger using the eyedropper tool. Overall I really like my design a lot better and I think I will use this for my business in the future. I think the hanger added the cohesiveness that my piece was missing. I also think that adding the words to the bottom made it more balanced as a whole. I think that making the hanger gradient instead of the words makes it easier to read and look less busy but still stand out from other logo’s.